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201: Viral Marketing for Small Business
Take a chapter from the playbook of the "big name" companies -- and employ successful viral marketing concepts for your small business.
202: Joint Venture Marketing
Small businesses can (and should) follow in the footsteps of the "big name" retailers, and implement joint venture marketing into their marketing plans.
203: Lateral Marketing & Small Business Growth
Big businesses do it, and now small business owners are following the trend. No, I'm not talking about spokesmodels, endorsements, or catchy theme songs -- although certainly you could use those if you wish. What I am referring to is Lateral Marketing -- and if used properly, it can be a solid business building tool.
204: Clark Kent & Super Branding
Clark Kent & Batman can teach us a thing or two about branding.
205: 3 Keys to a Great Name: Resonant Congruent Differentiation Explained (Really!)
Looking to create a memorable, effective name for a business, product or service? RCD is a great concept to get you started toward success with your brand, naming and tagline.
206: Here's A Disturbing Prediction For Both You And Your Mortgage Business
One year from now, many of you will be in exactly the same position as you are now. Take my little self-test and find out exactly where you stand...
207: The Promise: Developing Your Company's Brand Message
With a strong brand message, your company has the opportunity to bond with consumers in a powerful and emotional way. What does your brand say?
208: How to Get Started or Re-started in Your Mortgage Business
This is the time to get totally involved in your Mortgage Business. Follow these simple steps to make it happen...
209: Two Great Ways You Can Use Signs to Promote Your Mortgage Business
Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. Here's two ways to use signs to promote your Mortgage Business...
210: US Postal Service...Your Marketing Buddy
Direct mail is perhaps the most effective and efficient marketing tactic. A small business owner
would be wise to learn all the ins and outs and in working with the Post Office.
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